About

We are a media buying team working in e-commerce. We advertise physical consumer products and are paid by our affiliate partners for the orders we bring them.

What we do

Our team runs advertising campaigns for consumer goods — household items, tools, electronics accessories and similar products sold to customers in Ukraine. We do not hold inventory or handle delivery: our partners take the order from confirmation to payment, and we are paid for the orders we generate.

Because our income depends on orders that are confirmed and paid for rather than on clicks, measuring the full path from advertising spend to received payment is the core of our work. That is what this platform exists for.

Why we built our own tool

Advertising platforms report spend and delivery. Affiliate partners report orders and payments. Neither reports profit, because neither sees the other half. Spreadsheets bridged the gap for a while, but they could not keep up with dozens of offers across several accounts, and every reconciliation was done by hand.

The platform replaced that work. It also made results comparable: the same metric is now calculated the same way in every section, which was never true of the spreadsheets it replaced.

Company details

Scope of the platform

BuyingCRM is used by our own team, on our own advertising accounts. It is not offered as a service, not sold to other advertisers, and not used to operate accounts belonging to anyone else.