Platform
The platform is organised around the questions our buyers ask during the day: what is running, what does it earn, and where is money being lost.
Traffic overview
The main working screen. Every offer in play is listed with its spend, orders, approval rate, buyout rate and profit. Offers are grouped by traffic source, so results from different platforms are never mixed together in a single line.
Opening an offer reveals the breakdown down to individual creatives, which is where most decisions are made: one creative can carry a campaign while another quietly spends the budget.
Campaign analytics
A drill-down view: date, traffic source, payout model, offer, campaign, ad group, creative. Each level shows the same set of metrics, so a buyer can follow a number from the daily total to the creative that produced it.
| Metric | Meaning |
|---|---|
| Spend | Advertising cost for the selected period |
| Orders | Orders received, minus obvious junk |
| Approval rate | Share of orders confirmed by the partner |
| Buyout rate | Share of shipped orders actually paid for |
| Profit | Revenue after partner commission and returns, minus spend |
| ROI | Profit relative to spend |
Product analytics
A view organised by product rather than by campaign. It answers a different question: not «is this campaign working», but «is this product worth advertising at all». Products are compared across buyers, regions and traffic sources.
Team settlements
Each buyer's payout is calculated from their net result — revenue after partner commission, returns and advertising spend. Commission tiers are agreed in advance and applied automatically, with bonuses, penalties and advances recorded separately.
Team leads receive an additional share of their team's result, calculated on its own scale. Every change is written to an audit log.
Access control
What a person sees depends on their role. Buyers see their own results, team leads see their team, the owner sees everything. Financial figures for other people are hidden rather than merely dimmed — the server does not send them at all.